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Performance advertising · US & IndiaCPC · CPL · CPA · CPS

Pay for theclick, lead, customer or sale.

Email, Meta, Search and Display campaigns for brands and agencies in the US and India, planned as one budget and priced on the click, lead, acquisition or sale they produce. You set the target. We carry the risk of hitting it.

Start a campaign →See pricing models
  1. CPCClickYou pay hereA visitor clicks through to your landing page.
  2. CPLLeadYou pay hereA prospect submits a lead that meets the definition you agreed.
  3. CPACustomerYou pay hereA user completes the action you defined: sign-up, install, trial or deposit.
  4. CPSSaleYou pay hereA tracked sale completes, as a fixed fee or a share of revenue.
Pay at the stage you chooseRisk on us ↓

The principle

Outcomes, not impressions.

CPCCost per clickYou pay when a real visitor clicks through to your landing page.CPLCost per leadYou pay when a prospect submits a lead that meets the criteria we agree up front.CPACost per acquisitionYou pay when a user completes the action you define: sign-up, install, trial or deposit.CPSCost per saleYou pay when a tracked sale completes, as a fixed fee or a share of revenue.

Channels

Four channels. One plan.

Each channel is a specialism with its own playbook. The budget, the pricing model and the report are shared, so spend moves to whatever is producing outcomes this month.
CPCCPLCPACPS

Email

Offer-led campaigns to permission-based audiences, priced on the response, not the send.

  • Dedicated sends
  • Newsletter placements
  • Co-registration
  • Promotional drops
Explore Email →
CPCCPLCPA

Meta

Facebook and Instagram campaigns built for leads and conversions, scaled only when the numbers allow it.

  • Feed
  • Stories
  • Reels
  • Carousel
Explore Meta →
CPCCPLCPA

Search

Google Ads and Microsoft Advertising, structured around buyer intent and bid to your target CPL or CPA.

  • Search ads
  • Performance Max
  • Shopping
  • Microsoft Search Network
Explore Search →
CPCCPLCPA

Display

Banner, video and native placements across third-party sites and apps, with retargeting that brings visitors back.

  • Banner (IAB sizes)
  • Video
  • Responsive display
  • Native
Explore Display →

Native advertising runs alongside Display.Native advertising →

Proof

What you can hold us to.

Client results are published only with written approval. Until then, here is what every engagement is built on, and the report you will be reading.
  1. A plan before a dollar is spent

    Channel mix, pricing model, forecast ranges and tracking requirements, in writing, before you commit.

  2. A valid lead, defined up front

    What counts as billable is agreed before launch. Rejects and duplicates are credited, not argued over.

  3. Numbers you can reconcile

    Every figure in our report can be checked line by line against your own analytics and CRM.

Campaign report · WeeklySample layout
LEADS741▲ 12 wks
CPL$42▼ vs target
CVR6.8%▲ 1.9 pts
ROAS3.4×▲ 0.8×
ChannelSpendLeadsCPL
Search$14,200318$44.65
Meta$9,850251$39.24
Email$5,100124$41.13
Display$2,06048$42.92
Illustrative figures showing report structure only. Not a client result.

How it works

From brief to billable outcome.

Your goal goes in one end. Tracked clicks, leads, customers and sales come out the other, and you are billed only for the stage you chose to pay for.
Advertiser to Think Wide Web, across Email, Meta, Search and Display, into clicks, leads, customers and salesYouAdvertiserPlan & buyThink WideWebEmailMetaSearchDisplayChannelsClicksCTR · CPCLeadsCPL · CVRCustomersCPASalesROAS · REVMetered outcomes
  1. AdvertiserYour goal
  2. Think Wide WebPlan & buy
  3. Email · Meta · Search · DisplayChannels
  4. ClicksCTR · CPC
  5. LeadsCPL · CVR
  6. CustomersCPA
  7. SalesROAS · REV

Every stage is tracked with a pixel or postback you control.Billing follows the stage you choose.

  1. 1

    Brief

    Share your goal, target cost, geography and budget. We ask about the offer, the funnel and what a good customer looks like.

  2. 2

    Media plan

    You get a channel mix, pricing model, forecast ranges and the tracking we need, in writing, before anything is committed.

  3. 3

    Tracking & launch

    Pixels or postbacks are verified end-to-end with test conversions. Then campaigns go live.

  4. 4

    Optimize

    Creative, audiences, placements and bids are adjusted against your target, with reporting on the cadence you choose.

  5. 5

    Scale

    Budget moves to what is working, across channels, while the cost per outcome holds.

For advertisers

Buy the outcome, not the media.

  • Pay per click, lead, acquisition or sale
  • One media plan across four channels
  • Reporting you can reconcile with your CRM
  • US and India audiences, one team
For advertisers →
For agencies

Your brand on our work.

  • Channel specialists on your client accounts
  • Your brand on every report and deck
  • Outcome pricing that protects your margin
  • Overflow, pitches and new-market coverage
For agencies →

What number do you need to hit?

Tell us the target, whether that is a cost per lead, a cost per sale or a monthly volume, and you will get a media plan, a pricing model and a forecast you can hold us to.

Start a campaign →Request a media plan